JOB DESCRITION.

Responsibilities

• Design and enhance a comprehensive user acquisition strategy that aligns with business objectives and adapts to market-specific dynamics, focusing on app marketing approaches.
• Manage and mentor a team of acquisition specialists, providing guidance, support, and performance coaching to achieve results in app marketing and paid acquisition.
• Oversee the planning, execution, and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, X, Apple Search Ads (ASA), and other relevant platforms, emphasizing app marketing tactics.
• Develop and implement app marketing strategies to drive app installs, engagement, and conversions by leveraging channels like in-app advertising, affiliates, and mobile ad networks.
• Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, aiming to capture market potential and improve market share.
• Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong understanding of funnel conversion and full-funnel marketing from awareness to conversion.
• Cultivate a test-and-learn culture within the acquisition team by encouraging experimentation, hypothesis testing, and iterative improvements to strategies and tactics.
• Effectively manage acquisition budgets across various markets, ensuring optimal allocation and alignment with business goals and KPIs for app marketing and paid acquisition.
• Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as versatile marketers specializing in paid advertising.
• Collaborate closely with cross-functional teams—including marketing, product, analytics, and finance—to align acquisition strategies with overall business objectives and initiatives, ensuring a cohesive approach to full-funnel marketing strategies.

Requirements

• Bachelor’s degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
• Over 8 years of experience in user acquisition, growth marketing, or digital marketing roles, particularly in paid acquisition and app marketing.
• Demonstrated success in driving revenue growth and optimizing ROAS across multiple markets, with expertise in capturing market opportunities and increasing market share.
• Strong leadership and team management skills, with experience leading and developing high-performing teams.
• Expertise in paid advertising platforms like Google Ads, Facebook Ads, and other relevant channels, with a solid understanding of funnel conversion and full-funnel marketing strategies from awareness to conversion.
• Experience with app marketing strategies, including App Store Optimization (ASO), in-app advertising, and mobile ad networks.
• Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
• Excellent communication and presentation skills, capable of effectively conveying complex ideas and strategies to senior leadership and cross-functional teams.

Our Culture

• Empowerment to Think Big: Explore new opportunities while working with a talented, ambitious, and supportive team.
• Transformational Work Environment: Elevate your potential by finding thoughtful and innovative solutions.
• Growth Opportunities: Develop new skill sets that contribute to your personal and professional advancement.
• Collaborative Team: Work alongside some of the best in the industry, where everyone helps and supports each other.
• Unified Goals: Engage with stakeholders to achieve our shared objectives.

Are you ready to kickstart an exciting new chapter in your career?

Benefits

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement, including birthday and work anniversary
• Flexible work arrangements with flexi-work hours and hybrid or remote setup
• Opportunities for internal career advancement through our internal mobility program
• Work perks: Special company benefits provided upon joining

Our benefits packages vary depending on regional requirements; you can learn more from our talent acquisition team.

We are an equal opportunity employer committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.